How Amazon's Best Seller Rankings Work

How Amazon's Best Seller Rankings Work

For background, has been in business since 2002. We recently (yesterday in fact) changed our site completely. We have shifted away from reselling time clock products, to offering more in the way of reviews and information.

Although we will continue selling select products direct, many of our product pages will have Amazon links.

Part of this strategy is leveraging Amazon. Like many other review sites, we link to Amazon as an affiliate. Yes, we can potentially earn commissions from Amazon, but only if our site is helpful. That is why we provide ranking. We think it's one tool you can use to decide what time clock to buy.

To be clear, all ranking, pricing, ratings, and review numbers are provided by Amazon, they are not based on our own sales data. We don't sell every time clock in the market as Amazon does. Instead we use their Best Sellers Ranking to help you decide on what time clock to purchase.

So, how does their Best Seller rankings work?

Like Google, Amazon uses algorithms to determine their ranking and keep them secret. But that said, If a product ranks well, it probably has a history of selling well. Yes, it is based on sales, what we don't know is how many and how often.

Here is how Amazon explains it...

"The Amazon Best Sellers calculation is based on Amazon sales, and is updated hourly to reflect recent and historical sales of every item sold on Amazon."

"While the Amazon Best Sellers list is a good indicator of how well a product is selling overall, it doesn't always indicate how well an item is selling in relation to similar items. We created category and subcategory best seller lists to highlight an item's rank in the categories or subcategories where it really stands out."

"We choose a few of the most popular subcategories in which the item has a high ranking in relation to other items in that subcategory, and showcase the item's rank on the product page. As with the main Amazon Best Sellers list, these category rankings are based on Amazon sales, and are updated hourly."

Why not get this information at Amazon instead of

First, we are continually working on our descriptions, reviews, and tools. Trying our best to help you make better decisions about what to buy. We don't know everything, but we have been selling time clocks for nearly 20 years. Hopefully that says something.

Second, Amazon doesn't break down the Best Sellers rank per time clock category. We think it's really helpful, we hope you do too.

If you have questions or comments, please feel free to contact me.

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